With the millions of apps, websites and other platforms for people to communicate through, this is truly the age of social media.
Being Bird Aware, naturally we love to tweet. Twitter is a fun and real-time way for the partnership to engage with many different audiences through a variety of messages.
However, we are not limited to tweeting. Facebook and Instagram are also effective in spreading our messages and connecting with thousands of people who, in previous decades, we may not have been able to.
Seasonal Ranger, Sarah, regularly posts on the Bird Aware Instagram page. She explains, “I really enjoy posting Instagram stories on the site as they are a great way to get our messages across in a light-hearted, fun way. The protection of our fantastic coastal birds can be a serious subject, but used in the right way, social media gets around this, without losing the core of the message.”
Pew Internet Research reports that four billion active internet users turn to social media platforms every single day, with 1.6 billion of these visiting Facebook – making it the most visited website in the world. Quite simply, the power of social media is hard to ignore.
Social media is also an immense contributor to conservation. Networking sites have huge member numbers with rich experiences and credentials. Awareness of what is happening around the world is being shared, and for many organisations this is what they have been crying out for to take their messages further.
Sarah goes on to add, “Our posts have received responses from people all over the world and not just naturalists and bird watchers, but those from a variety of backgrounds and interests. It’s wonderful when you receive a message or comment highlighting where we have helped people to make a connection with our birds. That’s where you really get a sense of value for social media.”
According to Twitter, the top reason people visit is to “discover something new and interesting”. As keen supporters of the site and the sprawling beast that is social media, this is exactly what Bird Aware is striving for.
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