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New look for the New Year for Bird Aware Solent

20 December 2023

Wildlife organisation Bird Aware Solent is unveiling an updated logo for the start of 2024.

A black-tailed godwit is the inspiration behind Bird Aware’s redesigned blue and white logo. This species is an elegant wading bird which travels to the Solent every autumn after spending the summer in Iceland.

Black-tailed godwits are red-listed for conservation concern in the UK. They are one of the many protected birds which travel thousands of miles each winter for the relative warmth and safety of our shoreline.

Councillor Seán Woodward, Chairman of the Partnership for South Hampshire, the body that oversees Bird Aware Solent, said: “The Solent coastline provides a haven for thousands of protected birds every winter, making the area of worldwide importance to wildlife. By raising awareness of migratory birds, Bird Aware will help to ensure these beautiful birds continue to return to our shores for generations to come.”

Bird Aware’s revised logo is more simple than the previous image which will make it easier for visitors to the Solent coastline to recognise and understand its meaning. This will help the organisation increase the public’s knowledge and understanding of the protected birds that travel here every year from their summer breeding grounds in the Arctic.

Other important bird species that migrate to the Solent for the winter include dark-bellied brent geese from Siberia, dunlins from Scandinavia and Russia, wigeons from Iceland, Russia and Ukraine, and turnstones from Greenland, Lapland and Canada.
These migratory birds arrive on our shores tired and hungry. They need to stock up on vital energy resources by feeding along the Solent’s coastal mudflats and saltmarshes.

Bird Aware Solent works on coastlines around the New Forest, Southampton Water, Portsmouth, Chichester and Langstone Harbours and the northern coast of the Isle of Wight. It is formed of a partnership of 19 different local authorities and wildlife organisations.

Black-tailed godwit in flight
Bird Aware Solent logo