We are committed to protecting your personal information and being transparent about what information we hold about you. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information, within the General Data Protection Regulation 2018.
The purpose of this privacy notice is to give you a clear explanation about how we collect and use the information we collect from you directly.
We will comply with data protection law. This says that the personal information we hold about you must be:
- Used lawfully, fairly and in a transparent way.
- Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
- Relevant to the purposes we have told you about and limited only to those purposes.
- Accurate and kept up to date.
- Kept only as long as necessary for the purposes we have told you about.
- Kept securely.
Who we are
Bird Aware is a partnership dedicated to helping protect coastal birds.
What information is being collected?
If you wish to contact us, we will be asking you for:
- Your name and email address.
- The nature of your interest in Bird Aware.
Why we collect this information?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- To provide you with the information you have requested
- Where it is necessary for our legitimate interests as outlined under Article 6(1)(f) of the General Data Protection Regulation 2018
- Where we need to comply with a legal obligation.
Who we might share your information with?
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type of data||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||(a) Identity
|Performance of a contract with you|
|To manage our relationship with you which will include:
(b) Asking you to leave a review or take a survey
(d) Marketing and Communications
|(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||(a) Identity
(e) Marketing and Communications
|Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||(a) Technical
|Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||(a) Identity
(f) Marketing and Communications
|Necessary for our legitimate interests (to develop our products/services and grow our business)|
Your personal information will be treated as confidential, but it may be shared with other Bird Aware services in order to ensure our records are accurate and up-to-date and to improve the standard of the services we deliver. We will only use your information in ways which are permitted by the General Data Protection Regulation and the UK Data Protection law.
What we do with your information?
- We will hold your data within our secure electronic systems
- We will share it as outlined above if you have given consent for this
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
How long we will keep your information?
We will keep your information for as long as it is reasonable to do so; this will reflect the reason you have contacted us. This will be different in every case as highlighted in the retention schedule below:
- General enquiries – 3 months
- Events enquiries – 12 months
- Recruitment enquiries- 12 months
- Compliments and complaints – 24 months
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Your rights to your personal information
You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected. Please use the contact details at the end of this policy if you would like to exercise this right.
We are acting in our official capacity to respond to your enquiry, so you have the right to object to our processing of your personal data. There are legitimate reasons why we may refuse your objection, which depend on why we are processing it.
Please get in touch with us if you have any questions about any aspect of this privacy notice, and in particular if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests.